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Freebie content plan: Turning your journey into a narrative

A couple years ago I had a project called BetterDota; basically, it was an idea I concocted to make my journey to get better at Dota 2 into a narrative more palatable to an audience. It was an answer to a pretty simple question: “as someone who isn’t good at Dota 2, how do I […]

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Ebook #4: Event Content Planning in Esports

A couple years ago, I was frustrated at people making mistakes. I turned this frustration into three ebooks about Twitter. Now, four years later, I’ve written a fourth ebook, but not about social media — this one looks to help you get better at planning content. This book was written to help people who want […]

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Q&A: “When should I start my Patreon?”

A couple weeks ago I had a friend approach me and ask me if I had any thoughts about him creating a Patreon. He told me I should consider making a blog out of my answer to him, so here goes. Patreon is a complex platform because on the surface it seems like a no-brainer. […]

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Budgeting as a content creator, streamer, or contractor

I’m going to go a bit boring for this week’s blog and talk a little bit about budgeting, and why it’s important as a streamer, vlogger or content creator. As a precaution: this post doesn’t constitute legal financial advice, and I’m not responsible for anything you do as a person. Read, educate yourself on personal […]

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Tutorial: Using Twitch automation with IFTTT

I’ve written about automation earlier with social media, but I got some great news today when IFTTT (“If This, Then That”) added Twitch integration to its list of supported apps. Like Zapier, the service I used for Discord automation, IFTTT follows a simple formula: Pick a trigger to activate your applet Once triggered, have your applet […]

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Tutorial: Automate Discord to post your new content

Discord has become a great hub for a lot of creators to center their communities. However, it adds one more place that people need to publish content when it comes out. While there are many bots that can take care of these things, I wanted something really simple without having to add all the other […]

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Creating value and shareable content on social media

My go-to advice when it comes to growing your following and creating shareable content has always been “create value.” It’s simple, easy to convey, and in most cases you can ask yourself “what are people getting out of this when I publish it?” It fits into a pretty simple process: Find information people will find […]

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The Esports RSS Bundle Project

A little while ago I had a discussion about how we consume content, and how aggregates like Reddit cause problems for discovery. The quick-and-dirty is this: if you’re relying on upvotes and algorithms to show you what is “best,” you stop searching out new things, and can potentially miss out when those methods fail. Because […]

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Prepping for an event: Twitter, gear and damage control

In the past I’ve written posts for gaming/esports/nerd professionals who might be travelling to places like conventions, tournaments or expos. I think preparation for these events is a large part of being successful at them, and sometimes you can get blindsided by things you don’t expect. So in an effort to make things better, here’s […]

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How to pitch an esports/gaming publication without embarrassing yourself

A major part of finding success and growth as a creator is being able to pitch your product to someone who’s willing to pay for it. This means not only having a good way to communicate what you do, but also knowing what information is the most relevant. I’ve worked in journalism for ten years, […]