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Creating value and shareable content on social media
My go-to advice when it comes to growing your following and creating shareable content has always been “create value.” It’s simple, easy to convey, and in most cases you can ask yourself “what are people getting out of this when I publish it?” It fits into a pretty simple process: Find information people will find…
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Square-off: Riot Games and Valve Software’s community management
Riot Games’ League of Legends and Valve Software’s Dota 2 are two of the foremost titles in the Multiplayer Online Battle Arena (MOBA) market, and are fundamentally different in audience and scope. League of Legends has successfully gained a larger audience by being easier to pick up with a more friendly aesthetic. It rewards a…